Building a map for corporate videos

Let’s talk about building a “map” and what it entails. There are 5 key components that aid in creating a great video script. Each has a specific intent and work in sync to produce a smart video that will achieve your intended results.

1. The Intro

Don’t underestimate the value of the intro. You have about 7 seconds to grab most viewers attention. Your intro will give viewers an idea of what to expect and entice them to want to listen to your content and message.

2. Setting the Story

The goal of this section is to let your intended audience know you get it. You understand their pain points and you are here to offer a solution. You paint a picture for them that establishes the right mood and reveals the characters and conflict.

At its essence, a story isn’t really about your company. Your company is the construct, but the goal of the story is to create a connection with your customers.

A story should be told in such a way that it tells your customers we relate to you, we understand you, we are like you.

Few things can communicate that level of engagement like a story can.

3. Main Value Proposition

This is where you bring your powerful message. If you want your audience to gain any insight it is here. The focus is – how what you have will impact their lives. It’s how you make them feel. A good business solves a customer’s problems. It will transform them. Your video/story must understand where your viewer is now and where they want to be.

4. The Hook

Your initial hook lets the viewer know you’re talking to them. But here, think – what makes your company different? People want solutions, not companies. Your hook should set you apart from the competition.

A great video is a cost-effective, reliable way to attract potential clients, new users, your target customers, and other prospects, but only if it answers these central questions:

  • What makes your company different?
  • What makes you better than your competition?
  • Why should I listen to you?

…and  most importantly: How can you help me?

5. The Ending

Tell your audience what to do next. Stories have a beginning, middle and an end. So wrap it up. Think about it: Have you ever listened to someone give a speech that just went on and on, without focus? Get to the point here. Give them an action to do.

Building a map for corporate videos